Darb Al Saai


SMASH was tasked with creating the branding and content for QDB’s tent at the week long national day celebrations in Qatar.
Over 6000 children visited the tent, experiencing what it means to start a company. SMASH created all content for the event, including 3D films, touch walls installations, touchscreen applications and an AR game.


The 3D Film

The journey began with a 2 minute inspirational 3D video about what it means to be an entrepreneur. The video centered around the main character we created for the event, Hamad.

This character, animations and all the assets featured were created from scratch by SMASH’s 3D team.


The AR Game

The AR game SMASH created was centred around the practical decisions that must be taken when starting a business. The size and type of premises that might suit the chosen business, the area of Doha in which to open this business and how many staff to hire were all covered in the game. Feedback on these decisions was also presented to the player at the end, providing information on what was right and what to think about for next time.

A selection of the skyscrapers was created for the AR game. Due to the lack of 3D mapping of Qatar all models were modeled from scratch using 2D images as reference.

The Branding

The branding for the event was created by SMASH. The AR team worked closely alongside the animation and branding teams to ensure the look and feel was consistent throughout all aspects of the journey. This meant the sharing of icons, colours, 3D assets and characters from each stage.

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